THE BRAND
Efficient Home Services (EHS) is a Solar Energy company that operates in Florida and Texas. Originally founded as an energy efficiency company in 2011, EHS has expanded their offerings beyond solar and energy efficient appliances into roofing and HVAC work as well.
THE CHALLENGE
Efficient Home Services came to our Agency wanting to generate brand awareness and drive leads to the EHS website. As the lead designer of this project, I collaborated with my team to create a list of brand and creative audits and recommendations, which included new logo design and other supporting collateral. After the client's review, they agreed to proceed in a revamp of their brand.
Moodboards
Roles: Macarena West (Designer), Ali Helton (UX/UI Designer)
THE PROCESS
A strong brand identity conveys a sense of credibility and authority to consumers and provides a significant market advantage over the competition. The target audience for EHS services are homeowners in Florida and Texas, and include a target audience of homeowners that are middle-class and up and are not planning on moving for the next 5 years. I wanted to create a logo that will appeal to a more socially responsible elegance that aligns with the audience and the company mission and purpose.
The icon below combines the key elements of the business: efficiency, represented by the letter “e”; solar energy, represented by the brightly-shining sun; and forward progression, represented by diagonal lines.
The icon below combines the key elements of the business: efficiency, represented by the letter “e”; solar energy, represented by the brightly-shining sun; and forward progression, represented by diagonal lines.
SOLAR FOCUSED • VERSATILE • MINIMALISTIC • SLEEK • FORWARD-THINKING
THE RESULT
