THE BRAND
CODA Studio is a furniture manufacturer (CODA Industries) and retailer (CODA Studio) that combines comfort and luxury with affordable factory direct pricing.
THE CHALLENGE
Currently, CODA Studio has 5 Studio brick and mortar stores, all located in affluent cities on the West Coast, but is looking to expand into the eCommerce sector, with the launch of its new product line. Our agency was tasked with creating an integrated marketing campaign to promote this line of products, build brand awareness, and create revenue.
THE PROCESS
As lead designer on this project, I started researching competitors and analyzing the target consumer, which likely does not know this brand, but are early adopters of fashion and design and value furniture as a statement of their lifestyle.
Moodboards
THE RESULT
I decided to pull some of those geometric shapes seen in the logo and allowed these shapes to highlight the products. I also added in some additional organic elements and textures that bring forth those coastal California vibes.
We also focus on the goal of brand exposure and our ability to convert sales. We aim to promote the items CODA has in stock and convert sales. Visuals will highlight product and engagement can be utilized where customers will click on ads and go to that item and purchase it.
