THE CHALLENGE
It’s all about the books! The Buy 1, Get 1 FREE Scholastic Book Fair gets kids twice the books and builds their reading skills all summer long! The challenge was to create a campaign consisting of several components. The Indoor Poster, which informs the viewer of the when and where, the Goal Chart, the Booklist (front and back) and a right and left arrow, pointing the viewer in the direction of the event.
THE APPROACH
For this campaign, I wanted to produce excitement! The same excitement any parent or kid would experience when they find out something is BOGO! That's enough for anyone to want to throw confetti into the air! I created a balloon typographical effect along with a colors that would appeal to an audience of all ages.
