THE CHALLENGE
The Big Event Warehouse Sale is a customer appreciation event that takes place twice a year at the end of each season. The warehouse opens its doors and offers great values on books, software, gifts, and more as their way of thanking its customers for their continued commitment to helping children become life long learners. The challenge here was to create a campaign consisting of an invitation, poster, envelope, letters, postcard, and coupon.
THE PROCESS
The audience is primarily female between the ages of 25 and 50. With the Big Event Sale taking place in the spring, I chose to experiment with a bright and attractive color palette that would grab the attention of the target audience.
THE RESULT
The final design incorporated an abstract representation of book spines that weave in and out of the background. At first, the viewers see an interesting background design until they realize what it actually is.
